|
Innovatie
Na het instellen van het InnovatiePlatform door het kabinet
Balkenende is innovatie een hype en een modewoord waarop
de nodige organisaties hopen mee te liften en een subsidie
te verkrijgen. Ook in de internethype was er sprake van
het operationaliseren van nieuwe toepassingen. In het operationaliseren
zit de kracht en dat IS eigenlijk innovatie.
Wij onderkennen drie samenhangende stappen:
- Inventie
het uitvinden van nieuwigheden
- Innovatie
het toepassen van nieuwe mogelijkheden of producten/processen
- Diffusie
het verspreiden en algemeen toepassen van innovaties
het uitvinden, het zien van 'gaten' in de markt is de start.
In de 2e fase: het operationeel krijgen van de toepassing
vallen al ,heel wat iedeeen af. Maar de 3e stap: de diffusie,
het op de markt brengen van een commercieel product is voor
veel technici de moeilijkste stap. De consument/gebruiker
stelt vaak andere eisen (bijvoorbeeld de kleur van een computer
!) en daar moet wel aan voldaan worden, anders wordt het
niet gekocht en loopt de diffusie een deuk op.
Definities en begrippen ontleend aan ThinkSmart
InnovationDNA™: Framework of Principles
(This framework was created by Fellows of InnovationUniversity
and is available for use by anyone ... simply do a right
click and download. However, we request that you not make
changes and that you note that it is used with permission
from InnovationNetwork ... www.thinksmart.com)
Innovation Defined:
People Creating Value by Implementing New Ideas
The Innovation DNA™ model presents the broad scope
of what it takes to create an "innovation organization."
The DNA concept came from the work of the Founding Fellowship
class of Innovation University (IU) and has been field tested
and revised over the past four years. The current version
was revamped in 2002 to better reflect the importance of
the world around the organization - what we call Context.
Context -- the World.
Nothing so important as organizational innovation happens
in a vacuum. While it is obvious that Customers, Suppliers,
Competitors and The Economy affect us daily, we also periodically
interact with Government, World Events, Communities and
Families. All of these interactions form the context for
all business activities, including innovation.
Culture -- the "playing field" for all
innovation projects and activities.
While innovation is "for the sake of" creating
value for customers or a lofty vision, the organization
must be fertile for the seeds of ideas and solutions to
grow. An environment that is empowering, flexible, welcomes
ideas, tolerates risk, celebrates success, fosters synergy
and encourages fun is crucial. Creating such a climate may
also be the biggest challenge facing all organizations wanting
to be more innovative. We see four main components that
lie in an organization's culture that provide the climate
for innovation to occur-Leadership, People, Basic
Values and Innovation Values.
Leadership -- the Role Models who see the possibilities
for the future.
Strategies are put into place because leaders can envision
a bright future and identify opportunities that can pave
the path to success. Engaging the hearts of people and providing
the necessary support are imperative to make the vision
reality.
People -- the Source of innovation.
Of course, nothing happens without people. Every organization
has a "personality" that comes from its collective
and shared beliefs, attitudes, behaviors and most of all,
from the relationships among its people.
Basic Values -- the Backbone that defines an organization.
Basic values such as Learning, Commitment, Inclusiveness,
and Contribution are the kinds of principles that help an
organization hold its shape in the frantic pace of global
business. They provide the backbone for decisions and the
foundation for shaping strategic alliances.
Innovation Values -- the Mindset that makes the
impossible possible.
Beyond Basic Values, there are some drivers that can transform
the mundane into the compelling and an ordinary project
into a stellar new business. Freedom, Intuition and Synergy
are just a few of the ideals that create the "magic"
in innovative organizations.
bron / source: www.thinksmart.com
meer info: webwise
|
